We are a Service Disable Veteran Owned Small Business focusing on bringing creative and innovative solutions to those that need it most.
Our start has been to bring coloring books, journals, and activity books to the market that are for veterans to provide cathartic relief from the lingering effects of battle.
While this is just the start, we believe in the power of creativity to heal and inspire. Join us on this colorful journey to find peace and tranquility.

Our Vision
To create a world where every active and veteran service member can find peace, purpose, and connection.


Our Mission
Empowering those that have given service through targeted productions promoting enjoyment and growth.
Meet The Team

Jeremiah Popp
Jeremiah Popp is a mission-driven leader from his time with 1st Battalion, 3rd Marines. As the co-founder of VetColor, he’s focused on creating meaningful resources to help veterans and service members connect with themselves creatively and find reprieve from the stresses of service.
Beyond his business work, Jeremiah is committed to exploring philosophy, theology, psychology, and emotional growth to deepen his understanding of self and others. This pursuit fuels his dedication to living well and supporting others on that journey. When he is not studying or building VetColor, Jeremiah channels his energy into fitness and personal development.

Daniel Foreman
Daniel is a product leader with a diverse background in digital product development. He creates solutions that drive both business value and positive social impact, focusing on how technology can meaningfully improve people's lives. With years of experience in digital innovation, he brings a strategic approach to building and scaling products that matter.
When not developing new business ventures, Daniel can be found crafting custom home audio equipment - a passion that perfectly reflects his dedication to achieving excellence through careful attention to detail and technical precision.